Tag Archives: Business

West Side Spotlight: Jorge Fierro, owner of Frida Bistro and Rico Brands

spotlightlogo

“We all have a story, and America loves stories — stories of success, humbleness, working hard.  I am the epitome of the American dream.  It doesn’t mean I’m a rich guy, on the contrary, it means that the more I have, the more humble I become.”

As a 30 year resident of Utah, Jorge Fierro has become a respected leader in both the Latino and business communities and is a proud homeowner in Fairpark.  We were able to sit down with him for our February edition of West Side Spotlight.   Jorge serves our community on several non-profit boards including Locals First, the River District Business Alliance, and the Burrito Project.  He is very proud of the fact that volunteer members of the Burrito Project have been delivering hand rolled burritos to the homeless for over four years. Jorge is also on the board of the Lowell Bennion Community Center for the University of Utah, the Utah Microenterprise Note Fund, and American Heart Association Go Red Por Tu Corazón.  “This is a cause that I’m very concerned about.  Latinas are dying and we need to do something to raise awareness,” he said.Jorge-for-web

“One of the things I love about living on the Westside is the diversity. I LOVE how diverse it is. It makes me feel comfortable, like home,” he said. Jorge is very passionate about ensuring that the Latino population on the west side is involved.

“I would like to specifically tell the Latino community that the main reason why I’m so involved in non-profit organizations and volunteering projects is because we Latinos need to be MORE involved in our community. This is OUR community. Even though we may not have been born here, this is where we live; this is where our kids go to school. We NEED to take care of our community.  In the morning when we wake up, we wake up here; and at night when we go home, we come home here.  This is our home and we need to take care of it. I’m always looking for a place where I, Jorge Fierro, can make a difference. There is always more to be done.  America has offered and given me so much.  What I do, I do it because I have to share the success and I feel very strongly about making sure there are no injustices that happen and that everyone has a fair shot to a good life and a good education.”

We couldn’t agree more!
Continue reading